Last updated: May 17, 2024
We believe you should always know what data we collect from you, how we use it, and that you should have meaningful control over both. We want to empower users to make the best decisions about the information that they share with us. We offer a Student Data Privacy Addendum, an agreement we enter into with schools or districts that further describes our duties, responsibilities, and commitments with respect to Student Data that we collect or receive.
This Services Privacy Policy applies solely to the Blueprint Services (defined below) and does not apply to the informational website located at www.blueprint.kids (the “Blueprint Website”). Click here to access Blueprint Website Privacy Policy.
You should read this policy in full, but here are a few key points:
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BLUEPRINT SERVICES PRIVACY POLICY
Last Updated: May 17, 2023
This Blueprint Services Privacy Policy (the “Services Privacy Policy”) covers information that Spotlight Series Holding, Inc. DBA as Blueprint (“Blueprint ”, “we”, “our”, or “us”) collects from users that are logged in to our platform located at app.blueprint.kids (the “Platform”) with a Student Account, Parent Account or Teacher Account. This Services Privacy Policy describes our practices regarding information we collect through the Platform and any other interactive features or services owned or controlled by Blueprint that link to this Services Privacy Policy (collectively, the “Services”) as well as any information we collect offline and combine in our databases. Note that we may combine the information we collect from you through all of our Services to use information gathered to better provide the Services. Please also see our Terms of Service that are applicable to the use of the Services.
This Services Privacy Policy does not apply to visitors of our Website that are not logged in with a Student Account, Parent Account or Teacher Account, which is covered by a separate policy. Please see our Blueprint Website Privacy Policy for information on our privacy practices as they relate to visitors to our Website that are not logged in with a Student Account, Parent Account or a Teacher Account.
Blueprint is a web based application that develops research-based learning and emotional wellness products designed for use in classrooms and at home, and provides educational content through a variety of activities for students (“Students”). Blueprint also provides educational materials to be used by schools (“School(s)”) and teachers (“Teacher(s)”). If your child is a Blueprint user, then you, as their parent or guardian (“Parent”) will have access to any information your Student posts on our Platform.
As required by applicable law and our Terms of Service, children under the age of 13 in the U.S. (and a higher age if required by applicable law) may only use our Services with the express prior consent of a parent or legal guardian, unless they are doing so with the consent of a teacher, school, or district who is providing such consent in compliance with COPPA and/or the child is being provided access to our Services by an education institution that has an active contract with Blueprint, wherein the education institution acknowledges that Blueprint is a “school official” under FERPA. If you are a Teacher, School Administrator, or District Administrator you must obtain all necessary parental consents before allowing students to use the Services. If we learn that Personal Information of a child has been collected on our Services without prior parental consent, then we will take appropriate steps to delete this information. If you are a parent or guardian and discover that your child under the age of 13 (or a higher age if required by applicable law) has a registered account with our Services without your consent, please contact your child’s School and contact Blueprint to request that we delete that child’s personal information from our Platform and other systems. Blueprint also allows Students and Teachers to enter in a Student user’s Parent email address. Once this information is provided to Blueprint, Blueprint will notify the Student’s Parent and provide the Parent the chance to consent or opt-out of their child’s use of the Services. For more information on how Blueprint informs Parents, please visit our FAQ here.
For more information about how Blueprint treats information collected about children please review the “How does Blueprint protect children’s information?” section of this Services Privacy Policy.
This Services Privacy Policy Explains:
Our Services Privacy Policy is designed to provide transparency into our privacy practices and principles. We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Your privacy is important to us at Blueprint and a responsibility we take seriously, so we encourage you to review our Services Privacy Policy.
By accessing or using the Services, you are consenting to the collection, use, disclosure and other handling of your information as described below. If you have any concern about providing information to us or having such information displayed on the Platform or otherwise used in any manner permitted in this Services Privacy Policy, you should not use the Services.
We collect two types of information about you: (1) information that you may choose to voluntarily provide us while using the Sites (described below under “Information You Provide to Us” and (2) information collected automatically as result of your use of the Sites (described below under “Information Collected Automatically”). For any information collected from our Website, please see our Blueprint Website Privacy Policy.
Information You Provide to Us as a Teacher User
When creating a Teacher Account
To access certain elements and functionality of the Services as a Teacher, you will need to create a Blueprint Teacher account (“Teacher Account”). To create a Teacher Account, you will be asked to provide your school email address (which will become your Blueprint username), a password, first and last name, and your School’s name, city and state. This allows us to provide you with a Teacher Account that will be unique to you. Additionally, you may be requested to consent to this Blueprint Services Privacy Policy and acknowledge you have School Consent to offer our Services to your Students. Finally, you will have the option to upload a photo of yourself to your Teacher Account. Any information retained would be used to assure the delivery of the Services and to optimize your experience and enhance the quality of the time you spend with us online. For more information about School Consent, please view our FAQ.
When logged into the Platform and using the Services as a Teacher
Once you have created your Teacher Account and you are logged into the Platform to use the Services, you may provide Blueprint with additional information in order to best utilize the Services for your Students. This may include creating a Class for a group of Students in order to generate a Classroom Code, adding a unique name for your Class to separate it from other Classes, and assigning Content to your Students and Classes. Additionally, Teachers will have the option to provide us with the Parent email address for each Student. We will use the Parent email address to notify the child’s Parent about our Terms of Service and this Services Privacy Policy, and to provide Parents with an opportunity to opt-out of their child’s use of the Platform and/or the Services. Additionally, for children under the age of 13, Teacher’s will be responsible for creating the Student Account for the child user, or for having the child’s Parent create the Student Account. In order for Teachers to create a Student Account, they will need to provide the Student’s first and last name, school email address, and password. Finally, Teachers or other School Representatives may provide the Student’s first and last name, and school email address directly to Blueprint in order for Blueprint to create the Student Account.
This information obtained by Blueprint from Teachers and/or School Representatives as described in the preceding two sections is necessary for the adequate performance of the contract between you and us, for our legitimate interest in being able to provide and improve the Services, and to allow us to comply with our legal obligations. Without it, we may not be able to provide you with all the requested Services.
Information You Provide to Us a Student User
When creating a Student Account
To access certain elements and functionality of the Services as a Student, you will need to create a Blueprint Student Account (“Student Account”). To create a Student Account, you will be asked to provide your school email address (which will become your Blueprint username), a password, your first and last name, your Parent’s email address and your Classroom Code (which will be provided to you by your Teacher). This allows us to provide you with a Student Account that will be unique to you, and will allow us to notify your Parent about your use of the Platform and/or the Services.
Any information retained would be used to assure the delivery of the Services, to provide notice to your Teacher and/or Parent to obtain consent, and to optimize your experience and enhance the quality of the time you spend with us online.
When logged into the Platform and using the Services as a Student
Once you have created a Student Account and are logged into the Platform to use the Services, you may provide Blueprint with additional information as a function of using the Services and interacting with Blueprint’s Content.
When you login to your Student Account, you will be asked to input your mood at the start of your session. You will be asked to input your mood again when you log out of your Student Account. This information allows us, your Parent and your Teacher to understand how interacting with the Platform and the Services affect you, and allows us to improve the Platform, the Content and the Services.
The Blueprint Services include a variety of interactive activities that you will engage in, including responding to quizzes, writing journal entries, and summarizing your takeaways from a specific learning module. Additionally, blueprint uses TAP, a feature that allows you to interact with video Content by clicking your mouse when a concept or idea interests you. Through TAP, you may be able to respond to additional quizzes and writing prompts.
Similar to when you take a quiz or have a writing assignment in school, your responses to quizzes, writing prompts, journal entries, takeaways, TAPs and fun facts will be available to your Parent and your Teacher. This information will also be retained by Blueprint in order to provide you with the Services. It is important for Blueprint to retain this information to adequately provide the Services to you, Parents, Teachers and School Representatives.
This information obtained by Blueprint as described in the preceding two sections is necessary for the adequate performance of the contract between you and us, for our legitimate interest in being able to provide and improve the Services, and to allow us to comply with our legal obligations. Without it, we may not be able to provide you with all the requested Services.
Information You Provide to Us as a Parent User
When Creating a Parent Account
To access certain elements and functionality of the Services as a Parent, you will need to create a Blueprint Parent account (“Parent Account”). Student users and Teacher users can enter an email address associated with the Parent of the Student Account holder. Once this information is provided to Blueprint, Blueprint will send the Parent an email at the email address provided that will allow you to create your Parent Account. In order to create your Parent Account, we may request that you provide us with your first and last name and a password. Additionally, we may request that you acknowledge and agree to our Terms of Service, this Services Privacy Policy, and provide Consent for our limited collection of data from your child in accordance with this Privacy Policy. Any information retained would be used to assure the delivery of the Services and to optimize your experience and enhance the quality of the time you spend with us online. For more information about how you as a Parent have control over your Student’s information, please view our FAQ.
When Creating a Student Account as a Parent
For children under the age of 13, Parent’s will be responsible for creating the Student Account for the child user, or for providing Parental consent to your child’s School to allow your child’s Teacher to create your child’s Student Account. In order for Parents to create a Student Account, they will need to provide the Student’s first and last name, school email address, password and classroom code.
This information obtained by Blueprint from Parents as described in the preceding two sections is necessary for the adequate performance of the contract between you and us, for our legitimate interest in being able to provide and improve the Services, and to allow us to comply with our legal obligations. Without it, we may not be able to provide you with all the requested Services.
Information Collected Automatically from Teachers, Parents and Students
To provide a personalized and high-quality experience for our users, we (or our service providers) may use various technologies that automatically record or collect certain information from your browser or your device when you use the Platform and access the Services. This information is necessary for the adequate performance of the contract between you and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the Platform and the Services. For example we may collect the time a Student spends on a specific task, such as the relative time to complete a quiz or journal entry. If you use the Platform on different devices, we may link the information we collect from those different devices to help us provide consistent Services to you across your different devices. If we combine any automatically-collected information with personal information, we will treat the combined information as personal information, and it will be protected as per this Services Privacy Policy.
Blueprint never utilizes cookies or other similar technologies to track Student, Parent or Teacher Users while logged into the Platform and accessing the Services.
The technologies and information we automatically collect may include:
We collect device-specific information such as your device type, device brand, operating system, hardware version, device settings, file and software names and types, battery and signal strength, and unique device identifiers. This helps us measure how Platform is performing, and to improve the Services for you on your particular devices
Like most online services, when you use our Platform, we automatically collect and store certain information in our server log files. Examples include things like:
This information helps us make decisions about what we should work on next - for example, by showing which features are most (or least) popular. We may use your IP address and share it with third parties to help diagnose problems with our servers, for security purposes, to manage the Services, to enhance the Platform based on usage pattern data, for analytics and for advertising.
To provide users with a seamless online experience, we may link your identifiers on different browsers and environments you are using to be able to provide a seamless experience across multiple devices and browsers without collecting or processing any additional identifying personal data. We may also work with third party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
Blueprint may track the time you spend on the Platform and relevant portions of the Services on the Platform. For example, Blueprint may track the length of time from when you login to the platform to when you log out. Blueprint may also track the amount of time you spend on a specific task, such as how long you spent writing a journal entry or completing a quiz.
Blueprint may utilize OpenAI to review the content of Students’ journal entries for the purpose of flagging any problematic content and to send a notification to the Student’s Teacher and/or Parent. No Student personal information is provided to OpenAI. OpenAI will review only the journal content and provide a content rating between “1” and “5” (“Content Rating”) based on content of the journal entry, with “5” being the highest level flag for the most problematic content. The Content Rating will also be accompanied by an analysis explaining the reasoning behind the applicable Content Rating (“Analysis”). Content Flags of “3” or higher will automatically be sent to Teachers and/or Parents along with the Analysis. All content flagging, including the Content Rating and Analysis, is performed by artificial intelligence which may be subject to mistake or error in interpretation. While Blueprint offers this tool to assist Teachers, Teachers should review all journal entries and Content Ratings to insure the accuracy of such Content Ratings, and to determine what steps, if any, should be taken based on the journal entry content.
We may use any aggregated anonymous information we receive from Users when accessing the Services on the Platform. For example, we may track which Blueprint Content is viewed the most often, the amount of times a video is accessed, or how often a certain attachment is opened. This information is collected anonymously and allows Blueprint to continue to improve the Platform and the Services by using data to determine future Content, activities, or other improvements. As long as this information no longer identifies an individual user personally, it will not be governed by this Services Privacy Policy.
Student Information Available to Teachers
Teachers have access to the types of information provided by Students, and to information that we collect automatically, as outlined above. The following types of information for each Student is available for the Teacher or School Representative to view:
We never publicly share a Student’s Account, profile, information provided by the Student or information collected automatically by Blueprint with the general public. The categories of information above are only available to a logged in Teacher under a Teacher Account, and only extends to the Teacher’s specific Students utilizing the Teacher’s Classroom Code. We provide this information to Teachers so that they can track the progress of their Students, the Students’ activities, the efficacy of the Platform and to comply with our Terms of Service and legal obligations.
Student Information Available to Parents
As a Parent, we know it is critical that you have access to your Student user’s information. As a Parent, you will have access to the following information as it relates to your child:
We never publicly share a Student’s Account, profile, information provided by the Student or information collected automatically by Blueprint with the general public, or to any other Parent Account holder. Each Parent user only has access to their own child’s information. The categories of information above are only available to a logged in Parent under a Parent Account, and only extends to the Parent’s specific child. We provide this information to Parents so that they can track the progress of their child, the Student’s activities, and the efficacy of the Platform, and to comply with our Terms of Service and legal obligations.
We use information, including personal information, collected through our Platform in order to provide the Services and as described in this Services Privacy Policy, including as set forth above under “Information Collected Automatically From Students, Parents and Teachers”. As described throughout this Services Privacy Policy, we will never sell or rent the personal information or non-personal information of any Student, and will not allow any third party advertising in Student areas of the Platform. However we may use the information, including personal information, we collect for the following limited purposes:
We only process this information given our legitimate interest in improving the Platform and the Services and our users’ experience with it, in protecting the Platform and the Services, where necessary for the adequate performance of the contract with you, and to comply with applicable laws. Whether you are a Parent, Student or Teacher user, we respect your right to privacy and be transparent about our practices to align with your expectations.
Whether you are a Student, Parent or a Teacher, we don’t sell or rent your personal information to third parties for their promotional purposes. We do not share personal information with third parties except for the limited circumstances set forth in this Services Privacy Policy, including:
Service Providers: We do work with vendors, service providers, and other partners to help us provide the Services by performing tasks on our behalf. We may need to share or provide information (including personal information) to them to help them perform these business functions, for example sending emails on our behalf, database management services, database hosting, providing customer support software, and security. We may also authorize these third-party companies to collect information on our behalf. These providers have limited access to your personal information to perform these tasks on our behalf, and are contractually bound to protect and use it only for the purpose for which it was disclosed. Additionally, these partners and service providers must adhere to confidentiality and security obligations in a way that is consistent with this Services Privacy Policy. Please see here for a list of the third-parties we work with to provide the Services.
Analytics Services: We use analytics services, including mobile analytics, to help us understand and improve how the Platform and our Services are being used. These services may include third-party analytics providers and may collect, store and use information in order to help us understand things like how often you use the Platform, the events that occur within the Platform, usage, performance data, and from where the application was downloaded. A current list of analytics providers that we use is located here and more information can be located below in the Section “Online Analytics, Advertising and Do-Not-Track.”
Business Partners: From time to time, Blueprint may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Blueprint, we may share information collected in connection with your purchase or expression of interest with our joint promotion partner(s). Blueprint does not control our business partners’ use of the information we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service. Blueprint does not share information with business partners unless: (1) you specifically opt-in to such sharing via an event registration form; or (2) you attend a Blueprint event and allow Blueprint or any of its designees or partners to scan your attendee badge. If you do not wish for your information to be shared in this manner, you may choose not to opt in via event registration forms and elect not to have your badge scanned at Blueprint events. If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective privacy statements.
Aggregated Information and Non-Identifying Information: We may share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other de-identified or non-personally identifiable information (such as statistics about visitors, traffic and usage patterns), including with users, partners or the press in order to, for example, demonstrate how the Services are used, spot industry trends, or to provide marketing materials for Blueprint. Any aggregated information and non-personalized information shared this way will not contain any personal information. As long as this information no longer identifies an individual user personally, it will not be governed by this Services Privacy Policy.
Legal Requirements: We may disclose information, including personal information, if we have a good faith belief that doing so is necessary to comply with the law, such as complying with a subpoena or other legal process. We may need to disclose personal information where, in good faith, we think it is necessary to protect the rights, property, or safety of Blueprint, our employees, our community, or others, or to prevent violations of our Terms of Service or other agreements. This includes, without limitation, responding to law enforcement and government requests. Where appropriate, we may notify users about the legal requests, unless (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law; (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon Blueprint, or its users. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact where appropriate and where we determine in good faith that we are no longer prevented from doing so.
Fraud Protection: We may share information to assist with security operations for scheduled penetration testing, auditing, and continuous improvement of our security practices, including without limitation, exchanging information with other companies and organizations for fraud protection. Authorized parties of the information would comply with our current privacy and security policies.
Sharing with Blueprint Companies: Over time, Blueprint may grow and reorganize. We may share your information, including personal information with affiliates such as a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us, in which case we will require those companies to agree to use your personal information in a way that is consistent with this Services Privacy Policy.
Change of Control: In the event that all or a portion of Blueprint or its assets are acquired by or merged with a third party, or in any other situation where personal information that we have collected from users would be one of the assets transferred to or acquired by that third party, we may disclose, share or transfer the information. This Services Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this policy (unless you give consent to a new policy). We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage, or by email to your email address that you provided to us. If you do not consent to the use of your personal information by such a successor company, you may request its deletion from the company. We may also make information, including personal information, available to a potential investor or purchaser (or their advisors) in advance of any such transaction completion.
With your consent: Other than the cases above, we won’t disclose your personal information for any purpose unless you consent to it. Additionally, as discussed above, we will never sell or rent your personal information to advertisers or other third parties.
Online Analytics, Advertising and Do-Not-Track.
Online Analytics Providers
We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Services and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout. These third parties use the sorts of technologies described in the “Automatically Collected Information” section above. The information collected by this technology will be disclosed to or collected directly by these service providers.
Advertising Technology Providers
Blueprint does not display any behaviorally targeted advertising on our Platform when you access the Services (i.e. in logged in areas of our Platform. For information about your data in relation to our Website (when not logged into the Platform or using the Services, please see our Website Privacy Policy.
Do Not Track Disclosure
Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is still working to determine what DNT means, how to comply with DNT, and how to create a common approach to responding to DNT. For more information on “do not track”, please visit www.allaboutdnt.org.
Data Security
The security of your personal information is important to us. To prevent unauthorized access, disclosure, or improper use of your information, and to maintain data accuracy, we’ve established physical, technical, and administrative safeguards to protect the personal information we collect. Although we make concerted good faith efforts to maintain the security of personal information, and we work hard to ensure the integrity and security of our systems, no practices are 100% immune, and we can’t guarantee the security of information. Outages, attacks, human error, system failure, unauthorized use or other factors may compromise the security of user information at any time.
If we learn of a security breach, we will attempt to notify you electronically (subject to any applicable laws) so that you can take appropriate protective steps; for example, we may post a notice on our homepage (https://www.blueprint.kids) or elsewhere on the Platform, and may send email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Data Retention
We only store your information for as long as necessary to provide you and others with the Services. Any data or personal information will be retained only as long as necessary to provide you with the Services. and the length of retention will be based on the nature of the personal information being processed, the potential risk from unauthorized use, and on the basis of applicable legal requirements.
You may delete your account to have your personal information deleted from Blueprint’s servers. However, even if you delete your account, we may be required to retain certain Student information in order to comply with the educational records requirement of FERPA. We will not be able to delete this information until we are directed to by the Student’s School.
Additional examples of when we may be required to keep your information after your account is deleted includes, for financial record keeping, for direct communications between us and you, and/or as retained by our service providers. Any de-identified and anonymized data may be kept by Blueprint indefinitely.
For more information about our data retention policies, please feel free to see our Data Retention Policy located here.
Your Rights
As you can see, we try to be transparent about what information we collect, so that you can make meaningful choices about how it is used. You may have certain rights relating to your personal information, subject to local data protection laws. Depending on the applicable laws these rights may include the right to:
If you are a California resident, or other U.S. state resident with its own state privacy legislation, you may have additional rights as set forth under the California Consumer Privacy Act as amended and its implementing regulations (“CCPA”). Please see the Section “California Privacy Disclosures” and “Other U.S. State Privacy Disclosures” for more information if you are a California resident.
How to Exercise Your Rights
To exercise your rights, please contact us by using the information in the “Contacting Blueprint” section, below. Your personal information may be processed in responding to these rights. We try to respond to all legitimate requests within one month unless otherwise required by law, and will contact you if we need additional information from you in order to honor your request or verify your identity. Occasionally it may take us longer than a month, taking into account the complexity and number of requests we receive. If you are an employee of a Blueprint customer, we recommend you contact your employer’s system administrator for assistance in correcting or updating your information.
We may reject requests for access, change or deletion that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems). In some cases, we won’t be able to guarantee complete access due to legal restrictions - for example, you will not be allowed to access files that contain information about other users or information that is confidential to us. Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort.
Information that you have shared with others, others have shared about you, or content other users may have copied and stored, is not part of your account and may not be deleted when you delete your account. We aim to maintain our Platform and the Services in a manner that protects information from accidental or malicious destruction. Because of this, even after you update or delete personal information you have provided us from our Platform, your personal information may be retained in our backup files and archives for a reasonable period of time as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety.
Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal. Blueprint provides Parents, Teachers and other users with the opportunity to withdraw consent or ‘opt-out’ of receiving any future marketing communications from Blueprint and its partners at any time. Please see the “Communications from Blueprint” section for more information. Additionally, you can always decline to share personal information with us.
Your Rights Regarding Data Collected through the Website
Please see our Website Privacy Policy for any rights you may have in connection with personal information collected through our Sites.
The Platform is hosted and operated in the United States. If you use the Platform from the European Union or the United Kingdom, or any other region with laws governing data collection, protection and use that may differ from United States law, please note that you may be transferring your personal information outside of those jurisdictions to the United States. Where we transfer, store and process your personal information outside of the United Kingdom, European Union or EEA, we have ensured that appropriate safeguards are in place to ensure an adequate level of protection for the rights of data subjects based on the adequacy of the receiving country’s data protection laws.
By using the Platform and/or the Services, you consent to the transfer of your personal information outside your home jurisdiction, including to the United States, and to the storage of your personal information in the United States, for the purpose of hosting, using and processing the personal information in accordance with this Services Privacy Policy. You further acknowledge that these countries may not have the same data protection laws as the country from which you provided your personal information, and that Blueprint may be compelled to disclose your personal information to U.S. authorities. You have the right to withdraw your consent at any time by contacting us as described in the “Contacting Blueprint ” section below.
If you registered on the Platform, provided an email, or otherwise opted-in to receive communications from us, we may send you messages and updates regarding your Account, including privacy and security notices, updates regarding the Platform or Services, and information regarding products, features or services from Blueprint (or third parties we believe you may be interested in). These communication methods may include, but are not limited to, email, SMS text messages, postal mail, social media communications, telephone calls, and push notifications. If you have an Account with us, we’ll also use your email address to contact you for customer service purposes, or for any legal matters that arise in the course of business. We may receive a confirmation when you open an email from us if your device supports it. We use this confirmation to help us understand which emails are most interesting and helpful.
You can always unsubscribe from receiving any of our 1) marketing emails or other marketing communications whenever you’d like by clicking the “Unsubscribe” link at the bottom of the email; 2) marketing SMS texts by replying or texting ‘STOP’; or 3) marketing push notifications by turning off push notifications on your device. You can also always send us an email at privacy@blueprint.kids. You can further indicate your preferences by contacting us using the information in the “Contacting Blueprint” section below. Please note that opting-out of marketing communications does not affect your receipt of business communications that are important to your interaction with Blueprint, such as support/service communications, security updates, or account management communications. You may not opt-out of receiving these communications.
The Platform may now or in the future include social media features, such as the Facebook Like button or the X (formally Twitter) post button, or incorporate certain other functions that allow you to interact with the Platform through your Account on certain supported third-party social network or network storage sites (collectively "Social Media Features"). These Social Media Features may collect your IP address, which page you are visiting on our Platform, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on our Platform to a profile page of yours that is provided by a third-party social media network in order to share with others within your network. Social Media Features are either hosted by a third-party or hosted directly on our Platform. Your interactions with these Social Media Features are governed by the privacy policy of the company providing each Social Media Feature. If you are not comfortable accessing such social media websites and using such Social Media Features, please don’t use them!
Third-Party Services
The Platform and the Services may contain links to websites, applications and services, including social media services, provided by third parties, as well as embedded images or other third-party content and features. Your use of these features may result in the collection, processing and sharing of information about you, depending on the features. Any information you choose to provide to or that is collected by these third parties is subject to that third party’s policies governing privacy and security and is not covered by our Services Privacy Policy. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. The fact that we link to a website or other third-party content is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We are not responsible for the content, features, privacy and security practices and policies of any third-parties. We encourage you to learn about third parties’ privacy and security policies before providing them with personal information..
We like feedback, which means we may conduct online surveys to solicit your opinions and comments. Participation in these surveys is of course optional. If you choose to participate, the information you provide will be aggregated with information from other users to make improvements to the user experience and develop appealing content, features, and promotions. Unless otherwise noted in a survey, your participation will remain anonymous.
You can also ask us questions and share comments or suggestions with us. Your questions, comments, and suggestions may not be kept confidential. We may use your questions, comments, and suggestions to improve the Platform and our Services, but we will have no obligation to compensate you for any such contributions.
Your Rights and Choices
If you are a California resident you have the right to request that Blueprint disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Please see this chart for the detailed categories of personal information we collect from each user type, including the sources from which the information was collected, the business purpose for which the information was collected and the third parties with whom we share or disclose personal information for a business purpose.
California consumers also have specific rights of access, deletion and data portability regarding their personal information under the CCPA. If you are a California resident you have the right to request that Blueprint provide the specific pieces of information that we have collected about you. You also have the right to request deletion of your personal information collected or maintained by Blueprint. We provide these same rights to all users. Please see the “Your Rights” Section for more detail on how to exercise these rights, including how we will verify requests. If you are a California resident, you may also designate a natural person or business entity registered with the California Secretary of State to act on your behalf to exercise these rights.
We will not discriminate against you for exercising any of your rights under CCPA. Unless permitted by the CCPA, we will not:
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will be reasonably related to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
Do Not Sell
As stated throughout this Services Privacy Policy, Blueprint does not sell or rent personal information of any Platform User (whether Parent, Teacher or Student) to any third-party for any purpose - including for advertising or marketing purposes. Furthermore, we do not share or disclose personal information with any third-parties except in the limited circumstances described in this Services Privacy Policy and as set forth here. However, Blueprint may, for website visitors only (i.e. NOT logged in Blueprint users), use some personal information for retargeting or other Blueprint specific marketing purposes. If we do so and such activity is determined to be a sale under the CCPA, you will be given an opportunity to opt-out, as set forth on our “Do Not Sell” page. Please see our Online Analytics, Advertising and Do-Not-Track section for more detail.
Do Not Track
Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is still working to determine what DNT means, how to comply with DNT, and how to create a common approach to responding to DNT. For more information on “do not track”, please visit www.allaboutdnt.org.
Third-parties that have content embedded on the Platform, such as a social feature, or an embedded video player, may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited the Services from a certain IP address. Third-parties cannot collect any other personally identifiable information from the Services unless you provide it to them directly.
Notice for Minors (users under 18)
If you are under the age of 18, or the parent of a child using the Platform under the age of 18 residing in California, you are entitled to request removal of content or information you (the minor) have publicly posted on our Platform. Currently, we do not allow minors to post content to share publicly on the Platform, but we do still allow minors (or the minor’s parents if under 13) the option to delete personal information associated with their user accounts if one was created in error in connection with the Platform. If you are a minor, or the parent of a minor under 13, and would like to delete personal information associated with your account or content you uploaded through your account, please follow the directions set forth in the “Your Rights” section. Although we offer deletion capabilities on our Platform, you should be aware that the removal of content may not ensure complete or comprehensive removal of that content or information posted through the Platform, as there may be de-identified or recoverable elements of your content or information on our servers in some form. Additionally, we will not remove content or information that we may be required to retain at the direction of the school pursuant to FERPA or under applicable laws.
“Shine the Light” Law
Pursuant to California Civil Code Section 1798.83(c)(2), Blueprint does not share personal information with third parties for their own direct marketing purposes unless you affirmatively agree to such disclosure. If we do share personal information with third parties for their own direct marketing purposes and you authorize us to include your information, we will only share that information in connection with that specific promotion. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt-in to such use when you provide personal information on our Sites. If you later decide that you do not want that third party to use your personal information, you will need to contact the third party directly.
California customers can receive more information about our compliance with this law or to make a request under California Civil Code Section 1798.83 by sending us an email at privacy@blueprint.kids or by writing to us as set forth in “Contacting Blueprint ” Section below.
We understand that the privacy landscape is always evolving and will comply with all applicable state laws where we operate. Several states, including California as outlined above, Virginia, Colorado and Utah require specific disclosures that we have provided in this Services Privacy Policy. We will happily comply with any requests required under applicable law, and we will continue to update our policies, practices and procedures (as outlined below) as the laws of the states where we operate change.
If you have any questions, comments or concerns regarding our Services Privacy Policy, practices or how we protect our community, please contact us at privacy@blueprint.kids - we'd love to help. If you’d like, you may also write to us at:
Blueprint
1700 Palm Beach Lakes Blvd., Suite 820
West Palm BEach, FL 33401
(561) 340-3120
Attention: Michael Geroe - Data Protection Officer
Frequent asked questions